A design enthusiast working out of Greenwich Village specialized in building impactful brand experiences for clients globally through branding, creative direction and strategic storytelling.

AKRA

AKRA offers residences that support a more focused and meaningful lifestyle. Human-scaled smart design and tech-enablement remove obstacles to ease of living, and well-curated amenities are intentionally chosen to impart balance and health. Working alongside Curated Properties, we created a brand identity and marketing strategy that complemented and enhanced the unique wellness approach at AKRA.

Agency: Conway and Partners | Role: Creative Direction ​​​​​​​
The name AKRA was derived from the word chakra. The clean, minimalist brand identity was inspired by the traditional symbols representing the different chakras. We created modern interpretations of the symbols to add depth and movement to the designs.
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