Baccarat Residences
La Vie Baccarat comes to life in Baccarat Residences Diriyah, the brand’s first residential development in the Kingdom of Saudi Arabia. An artful amalgam of Najdi heritage and French influence, the residences merge seamlessly with Diriyah's grounded nobility. Diriyah Company tapped Conway+ to develop the brand identity and marketing materials for the project, with the goal of communicating both Diriyah's inherent majesty and Baccarat's impeccable hospitality and craftsmanship. The challenge was to create a brand that would resonate on a global scale while remaining deeply rooted in local culture in order to reach UHNWIs in Saudi Arabia and the Gulf. Drawing inspiration from Diriyah’s mudbrick architecture and earthen landscape, we developed the concept Brilliance Unearthed, which connected the natural simplicity of sand with the opulence of crystal. The collateral, including a full sales kit and a custom coffee table brochure, conveyed the intrinsic luxury of both the brand and the destination.
