Corinthia Residences Diryah

Corinthia Residences Diriyah embodies a sublime fusion of heritage, refinement, and inimitable hospitality, offering a true home away from home in the birthplace of the Kingdom. Enlisted by Diriyah Company as Corinthia’s first branding partner in Saudi Arabia, Conway+ was tasked with capturing the region’s regal spirit and uniting it with Corinthia’s five-star sensibility. Guided by the concept Time is Measured Differently Here, we crafted a narrative centered on the exceptional moments that emerge when convenience, comfort, and elegance seamlessly converge. Despite an accelerated timeline, our team delivered a comprehensive suite of brand assets, including a bespoke coffee table book with custom housing, produced with a level of artistry and precision that matched the project’s extraordinary ambition.

Agency: Conway and Partners | Role: Creative Director

Echoing the project’s architectural heritage, the print collateral features elevated finishes such as embossing and foiling throughout, paired with a debossed and die-cut pattern derived from Najdi motifs creating a tactile expression of luxury that mirrors the brand’s meticulous craftsmanship.

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