Raffles Residences
Raffles Residences Diriyah is synonymous with grandeur, scintillating charm, and storied hospitality, with every moment offering a chance to captivate the senses and ignite the imagination. Conway+ collaborated with Diriyah Company to create the brand identity and marketing collateral for the luxury branded residences, developing a narrative rooted in nostalgia and a lifestyle of subtle glamour to communicate the exceptional design and distinguish the offering within Diriyah's portfolio. Saturated pastel tones were introduced to warmly contrast the natural materials of Najdi architecture, while a series of geometric shapes drew inspiration from the Najdi aesthetic and reinterpreted it through a contemporary lens, reflecting the harmony of heritage and modernity within both the homes and the destination. The high-end sales materials were produced with meticulous attention to detail, befitting a project of such iconic stature.
