A design enthusiast working out of Greenwich Village specialized in building impactful brand experiences for clients globally through branding, creative direction and strategic storytelling.

The Maybury

The dynamic interplay between The Maybury and its neighborhood tells the story of a balanced cosmopolitan life. Outside, an energetic pulse of creativity and industry. Inside, a homey retreat for more personal pursuits. Inspired by the magic of NYC’s springtime blossoms, and the cachet of a private members private club, we defined the name The Maybury and developed the larger than life brand, graphic system, website and launch campaign inviting sophisticated urbanites to enter a world of surreal splendors and live in full bloom amidst the Hudson Yards skyline.

Agency: Conway and Partners | Role: Creative Direction​​​​​​​
Collaborators: Photography by Lucila Schuchner, Videography by Federico Francia, Art Direction by Bruno Zarza, Design lead by Magali Sabaren, 3D visualization and animation by Emanuel Anton
The brand's logo, monogram and pattern were finely crafted and serve as key pillars for the brand and were holistically represented throughout the project and launch campaign. ​​​​​​​
Campaign visuals tease awareness of a residential lifestyle supplemented by exceptional amenities, inimitable hospitality, and stunning Manhattan views.
Graphic illustrations add additional depth and reinforce biophilic nature of interiors. 
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