A design enthusiast working out of Greenwich Village specialized in building strategic ground up visual identities, impactful brand experiences and 360 campaigns.

Vanguard

Vanguard Construction builds long-lasting and environmentally conscious projects in NYC. As part of the next stage in their business evolution, we rebranded the construction company for the first time in 30 years since its conception. We defined the logo, typefaces, graphic system, color palette, photography style and website for the legacy brand, all in response to the company’s strategic mission to communicate trust, value and experience to its clients and inspired by the founder’s love for Modernist design.

Agency: Conway and Partners | Role: Creative Direction 
Inspired by the likes of Müller-Brockmann and Massimo Vignelli, the Vanguard logo is a mark of functional simplicity. It is derived from 3 variations of the V that form a distinct triangular and hexagonal shape. Sturdy and symmetrical, the icon acts as a symbol of trust and quality assurance. It can be scaled, cropped and abstracted, offering added visual interest and graphic hierarchy.
The brief had only one requirement, maintain the Vanguard Red 2035U, that has defined the brand since inception. With that in mind, we wanted the crimson hue to be the star and opted to play with foils and finishes that added a subtle shine, meanwhile keeping secondary colors neutral - playing off the brutalist and austere nature of construction materials.
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