A design enthusiast working out of Greenwich Village specialized in building strategic ground up visual identities, impactful brand experiences and 360 campaigns.

80 Pine

Working alongside the prestigious Rudin family to upgrade the brand identity of 80 Pine, a full-block tower rooted in the heart of NYC’s revitalized Seaport District, our main strategy was to highlight the building’s new renovations and its evolution, and under the tagline “Firmly Planted. Forward Thinking,” create a new identity that will stand the test of time and honor the Rudin family legacy.

Agency: Conway and Partners | Role: Creative Director 
The concept was inspired by the family's vision for a human-centered workplace with a strong focus on sustainability and innovation, which aligns with 80 Pine's updated logo — a shape of an arrow emerging upwards, also resembling a leaf. 
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