A design enthusiast working out of Greenwich Village specialized in building impactful brand experiences for clients globally through branding, creative direction and strategic storytelling.

The Suffolk

Intelligently designed to facilitate ease of living, The Suffolk features quietly stylish residences that extend out into carefully-considered amenities curated for the needs of today and tomorrow. We collaborated with Gotham properties to develop a visual language that was distinctly modern with a nod to the past, creating a system that would effortlessly embrace the eclectic L.E.S. spirit while offering a humbly sophisticated lifestyle with the depth of high design. A perfect mix of calm and chaos in the heart of downtown Manhattan's coolest neighborhood.

Agency: Conway and Partners | Role: Creative Direction​​​​​​​
The brand's logo and color palette were directly inspired by the materiality and interior architecture of the lobby and amenity spaces. We worked closely with the team at JG Neukomm to ensure the brand experience was holistically represented throughout the project.  ​​​​​​​
Saturated and energetic imagery generates additional vibrancy and depth of design. Video footage was shot in a mix of Super 8 film and HD to reflect elements of new and old in the Lower East Side.  
Inspired by the architecture and character of the neighborhood, we developed a custom typeface for The Suffolk that was equally modern and timeless. 
Collaborators: Photography by Eric Van Eric Van Nynatten, Videography by Blythe Thomas, Illustration by Beatrice Sala
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